Post by annabelleleigh on Oct 25, 2008 8:57:45 GMT -5
The mothership -- whose producers were hoping for a January 2009 start -- has been called in early to shore up the failing Ben Silverman-Marc Graboff NBC fall schedule.
Season premiere is now the evening after the presidential election which (as a former marketer and pr specialist) I'd say is about as inauspicious as a debut can get.
To compound the insult, L&O's lead-in will be "Knight Rider" which would be the biggest ratings disaster of the NBC fall schedule if "Lipstick Jungle" didn't exist.
Oh well, at least L&O will still air on Wednesdays.
See the spun details in the NBCU press release below. Boldfaces mine.
AL
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NBC ANNOUNCES PRIMETIME SCHEDULE CHANGES: 'LAW & ORDER' PREMIERES WEDNESDAY NOVEMBER 5, FOLLOWING 'KNIGHT RIDER' AND 'LIFE' IN ALL NEW CRIME BLOCK LINEUP AND 'LIPSTICK JUNGLE' JOINS FRIDAY LINEUP ON OCTOBER 31
NBCU press release
Published: October 24, 2008
Excerpt:
UNIVERSAL CITY, Calif. -- NBC adds more drama to its Wednesday night schedule when an all-new season of "Law & Order" premieres Wednesday, November 5, (10-11 p.m. ET), following "Knight Rider" (8-9 p.m. ET) and "Life" (9-10 p.m. ET) in its new day and time period. Likewise, the network also re-shapes Fridays with "Lipstick Jungle" stepping in behind "Crusoe," (9-10 p.m. ET) beginning Friday, October 31 (10-11 p.m. ET).
In addition, "Momma's Boys" – from executive producers Ryan Seacrest and Andrew Glassman -- will now debut Tuesday, December 16 (10-11 p.m. ET) after the season finale of "The Biggest Loser" (8-10 p.m. ET). The alternative series will then return in its regular day and time of Mondays beginning December 22 (9-10 p.m. ET) after "Heroes" ends its current volume on December 15. ("Momma's Boys'" previously announced debut date was Wednesday, November 12).
The announcements were made by Ben Silverman and Marc Graboff, Co-Chairmen, NBC Entertainment and Universal Media Studios.
"These moves will play to the shows' mutual strengths and will help us to reinforce our lineup," said Silverman and Graboff. "A Wednesday night with wall-to-wall satisfying mysteries and great dramas -- paced by the return of the original 'Law & Order' to its home on Wednesdays – will provide creative continuity that night.Fridays will feature escapist drama with 'Lipstick Jungle' joining 'Crusoe.' Additionally, this strategy for 'Momma's Boys' offers the show a more favorable launch platform."
"Law & Order," the longest-running crime series and the second-longest-running drama series in the history of television, enters its 19th season with returning characters Detective Cyrus Lupo (Jeremy Sisto) and partner, Detective Kevin Bernard (Anthony Anderson), who investigate crimes and apprehend suspects under the supervision of their precinct lieutenant, Anita Van Buren (S. Epatha Merkerson). Chief Assistant District Attorney Michael Cutter (Linus Roache) and the Executive Assistant District Attorney Connie Rubirosa (Alana De La Garza) are back manuvering within a complicated justice system to prosecute the accused under the guidance of District Attorney Jack McCoy (Sam Waterston).
The show is a Wolf Films production in association with Universal Media Studios. Dick Wolf is creator and executive producer; Rene Balcer, Fred Berner and Peter Jankowski are the executive producers.
Airing in the Wednesday 10-11 p.m. (ET) hour last season, "Law & Order" averaged a 3.3 rating, 8 share in adults 18-49 and 10.8 million viewers overall, a 22 percent increase in 18-49 and a 20 percent jump in total viewers versus its results for the prior season, when it ran on Friday nights."
More face-saving copy can be found at
www.nbcumv.com/entertainment/release_detail.nbc/entertainment-20081024000000-nbcannouncesprimet.html
Season premiere is now the evening after the presidential election which (as a former marketer and pr specialist) I'd say is about as inauspicious as a debut can get.
To compound the insult, L&O's lead-in will be "Knight Rider" which would be the biggest ratings disaster of the NBC fall schedule if "Lipstick Jungle" didn't exist.
Oh well, at least L&O will still air on Wednesdays.
See the spun details in the NBCU press release below. Boldfaces mine.
AL
------------------
NBC ANNOUNCES PRIMETIME SCHEDULE CHANGES: 'LAW & ORDER' PREMIERES WEDNESDAY NOVEMBER 5, FOLLOWING 'KNIGHT RIDER' AND 'LIFE' IN ALL NEW CRIME BLOCK LINEUP AND 'LIPSTICK JUNGLE' JOINS FRIDAY LINEUP ON OCTOBER 31
NBCU press release
Published: October 24, 2008
Excerpt:
UNIVERSAL CITY, Calif. -- NBC adds more drama to its Wednesday night schedule when an all-new season of "Law & Order" premieres Wednesday, November 5, (10-11 p.m. ET), following "Knight Rider" (8-9 p.m. ET) and "Life" (9-10 p.m. ET) in its new day and time period. Likewise, the network also re-shapes Fridays with "Lipstick Jungle" stepping in behind "Crusoe," (9-10 p.m. ET) beginning Friday, October 31 (10-11 p.m. ET).
In addition, "Momma's Boys" – from executive producers Ryan Seacrest and Andrew Glassman -- will now debut Tuesday, December 16 (10-11 p.m. ET) after the season finale of "The Biggest Loser" (8-10 p.m. ET). The alternative series will then return in its regular day and time of Mondays beginning December 22 (9-10 p.m. ET) after "Heroes" ends its current volume on December 15. ("Momma's Boys'" previously announced debut date was Wednesday, November 12).
The announcements were made by Ben Silverman and Marc Graboff, Co-Chairmen, NBC Entertainment and Universal Media Studios.
"These moves will play to the shows' mutual strengths and will help us to reinforce our lineup," said Silverman and Graboff. "A Wednesday night with wall-to-wall satisfying mysteries and great dramas -- paced by the return of the original 'Law & Order' to its home on Wednesdays – will provide creative continuity that night.Fridays will feature escapist drama with 'Lipstick Jungle' joining 'Crusoe.' Additionally, this strategy for 'Momma's Boys' offers the show a more favorable launch platform."
"Law & Order," the longest-running crime series and the second-longest-running drama series in the history of television, enters its 19th season with returning characters Detective Cyrus Lupo (Jeremy Sisto) and partner, Detective Kevin Bernard (Anthony Anderson), who investigate crimes and apprehend suspects under the supervision of their precinct lieutenant, Anita Van Buren (S. Epatha Merkerson). Chief Assistant District Attorney Michael Cutter (Linus Roache) and the Executive Assistant District Attorney Connie Rubirosa (Alana De La Garza) are back manuvering within a complicated justice system to prosecute the accused under the guidance of District Attorney Jack McCoy (Sam Waterston).
The show is a Wolf Films production in association with Universal Media Studios. Dick Wolf is creator and executive producer; Rene Balcer, Fred Berner and Peter Jankowski are the executive producers.
Airing in the Wednesday 10-11 p.m. (ET) hour last season, "Law & Order" averaged a 3.3 rating, 8 share in adults 18-49 and 10.8 million viewers overall, a 22 percent increase in 18-49 and a 20 percent jump in total viewers versus its results for the prior season, when it ran on Friday nights."
More face-saving copy can be found at
www.nbcumv.com/entertainment/release_detail.nbc/entertainment-20081024000000-nbcannouncesprimet.html