Post by annabelleleigh on Jun 12, 2009 12:08:25 GMT -5
With all that's going on in the country (and the world) I found this effort by members of Congress, uh. amusing. I thought others here may also be interested.
AL
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Lawmakers Make Noise About Loud Commercials
By Fawn Johnson
The Wall Street Journal
June 11, 2009
Excerpt:
Some members of Congress want broadcasters to turn down the volume on television commercials.
A bill sponsored by U.S. Rep. Anna Eshoo (D., Calif.) would require the U.S. Federal Communications Commission to "preclude commercials from being broadcast at louder volumes than the program material they accompany."
Broadcasters say they are addressing the problem already. "The major television broadcast networks, including ABC, NBC, CBS and Fox, are each, individually, implementing policies that attempt to control loud commercials," said David Donovan, president of the Association for Maximum Service Television, a broadcast industry trade group, speaking at a hearing Thursday before the House Energy and Commerce Telecommunications Subcommittee.
Mr. Donovan said Rep. Eshoo's bill could slow TV stations' voluntary efforts to control commercial volumes because any FCC proceeding would generate debate and uncertainty."
Full article at
online.wsj.com/article/SB124475706604107803.html
AL
--------------
Lawmakers Make Noise About Loud Commercials
By Fawn Johnson
The Wall Street Journal
June 11, 2009
Excerpt:
Some members of Congress want broadcasters to turn down the volume on television commercials.
A bill sponsored by U.S. Rep. Anna Eshoo (D., Calif.) would require the U.S. Federal Communications Commission to "preclude commercials from being broadcast at louder volumes than the program material they accompany."
Broadcasters say they are addressing the problem already. "The major television broadcast networks, including ABC, NBC, CBS and Fox, are each, individually, implementing policies that attempt to control loud commercials," said David Donovan, president of the Association for Maximum Service Television, a broadcast industry trade group, speaking at a hearing Thursday before the House Energy and Commerce Telecommunications Subcommittee.
Mr. Donovan said Rep. Eshoo's bill could slow TV stations' voluntary efforts to control commercial volumes because any FCC proceeding would generate debate and uncertainty."
Full article at
online.wsj.com/article/SB124475706604107803.html
or won't hear them anymore when they go to the kitchen to fetch a snack.