Post by annabelleleigh on Jan 30, 2009 11:41:14 GMT -5
The 60-second USA network post-game spot is mentioned below (my boldface).
I post this also because this article documents the increasing importance of product intergration advertising to NBCU. Not mentioned in this particular piuece is a deal just signed for "Burn Notice" that will integrate products from three new sponsors into its future scripts, starting with Alltell Wireless. [See www.tvweek.com/news/2009/01/alltel_gm_nationwide_insurance.php ]
What might we expect popping up in the much-delayed CI Season 8?
AL
Edit: Have now read dragonsback's humorous idea about covering up Julianne Nicholson's pregnancy. DB, wouldn't she need to carry a six-pack of Slimfast in many scenes? Those cans are small. ;-)
---------------------------
NBC Making the Most of Its Super Bowl Coverage
By BRIAN Stelter
The New York Times
January 29, 2009
Excerpt:
"The biggest Super Bowl advertiser is often the network broadcasting the game. On Sunday, for the first time in 11 years, NBC will show the game, the nation’s most-watched event, and executives hope the network’s five minutes of free promotional time — a $30 million value given the estimated $3 million cost of a 30-second spot — will help draw new viewers to its struggling prime-time lineup.
But NBC is banking on the Super Bowl for more than a temporary advertising jolt....
...For the current television season, NBC signed a number of prominent integrated advertising deals. Even when the shows did not succeed, the brands behind them stood out. Ford Motor featured its Mustang in “Knight Rider,” a revival that had a full season despite low ratings. General Motors promoted two new vehicles in “My Own Worst Enemy,” a drama that was canceled last fall. Most recently, General Mills tied its products to the new season of “The Biggest Loser,” the popular reality show....
...Other product integrations are continuing; the insurance company Liberty Mutual’s message of responsibility will be embedded into “Kings,” and NBC is in talks with possible partners for “The Philanthropist,” a drama that does not yet have a premiere date.
Mr. Silverman said advertisers needed almost nine months to fully integrate their products into shows. The added lead time is necessary because it takes much longer to incorporate brands and products into the plots of scripted series than it does for reality shows....
...More urgently, the five minutes of commercial time that NBC receives during the Super Bowl is a rare opportunity to introduce legions of viewers — potentially 97.5 million, the number who watched last year — to its programming. With that in mind, “we’ve tried to isolate the core selling message of each show, of each character, down to its core essence,” said Adam Stotsky, the president for marketing for NBC Entertainment....
I...John Miller, the chief marketing officer for the NBC Universal Television Group, said many of the ads would promote the network’s Monday night lineup, which, starting next week, will include new episodes of “Heroes,” “Chuck” and “Medium.” One spot for “Chuck” will be presented in 3-D for those viewers with the appropriate glasses, to tease the 3-D episode that will be shown the next day. Two other ads will be in 3-D: one for the film “Monsters vs. Aliens” and one for SoBe Lifewater....
...NBC would not say how much it spent on Super Bowl ads, but Mr. Miller called it a “significant investment” that involved seven original production shoots....
...Of course, commercials for programs do not guarantee high ratings. The Summer Olympics provided an unmatched promotional platform for NBC’s fall shows, but the network’s ratings declined nonetheless.
With pregame programming that begins at noon on Sunday, NBC Universal, which is owned by General Electric, will also promote a long list of the media company’s properties. The Weather Channel, the company’s most recent cable acquisition, will provide game-day weather forecasts. “Top Chef,” the Bravo series, will hold a tailgate party. MSNBC will be included in an NBC News segment. And USA will have a 60-second commercial during the postgame show. "
The full article at
www.nytimes.com/2009/01/29/business/media/29adco.html?_r=1&ref=business
I post this also because this article documents the increasing importance of product intergration advertising to NBCU. Not mentioned in this particular piuece is a deal just signed for "Burn Notice" that will integrate products from three new sponsors into its future scripts, starting with Alltell Wireless. [See www.tvweek.com/news/2009/01/alltel_gm_nationwide_insurance.php ]
What might we expect popping up in the much-delayed CI Season 8?
AL
Edit: Have now read dragonsback's humorous idea about covering up Julianne Nicholson's pregnancy. DB, wouldn't she need to carry a six-pack of Slimfast in many scenes? Those cans are small. ;-)
---------------------------
NBC Making the Most of Its Super Bowl Coverage
By BRIAN Stelter
The New York Times
January 29, 2009
Excerpt:
"The biggest Super Bowl advertiser is often the network broadcasting the game. On Sunday, for the first time in 11 years, NBC will show the game, the nation’s most-watched event, and executives hope the network’s five minutes of free promotional time — a $30 million value given the estimated $3 million cost of a 30-second spot — will help draw new viewers to its struggling prime-time lineup.
But NBC is banking on the Super Bowl for more than a temporary advertising jolt....
...For the current television season, NBC signed a number of prominent integrated advertising deals. Even when the shows did not succeed, the brands behind them stood out. Ford Motor featured its Mustang in “Knight Rider,” a revival that had a full season despite low ratings. General Motors promoted two new vehicles in “My Own Worst Enemy,” a drama that was canceled last fall. Most recently, General Mills tied its products to the new season of “The Biggest Loser,” the popular reality show....
...Other product integrations are continuing; the insurance company Liberty Mutual’s message of responsibility will be embedded into “Kings,” and NBC is in talks with possible partners for “The Philanthropist,” a drama that does not yet have a premiere date.
Mr. Silverman said advertisers needed almost nine months to fully integrate their products into shows. The added lead time is necessary because it takes much longer to incorporate brands and products into the plots of scripted series than it does for reality shows....
...More urgently, the five minutes of commercial time that NBC receives during the Super Bowl is a rare opportunity to introduce legions of viewers — potentially 97.5 million, the number who watched last year — to its programming. With that in mind, “we’ve tried to isolate the core selling message of each show, of each character, down to its core essence,” said Adam Stotsky, the president for marketing for NBC Entertainment....
I...John Miller, the chief marketing officer for the NBC Universal Television Group, said many of the ads would promote the network’s Monday night lineup, which, starting next week, will include new episodes of “Heroes,” “Chuck” and “Medium.” One spot for “Chuck” will be presented in 3-D for those viewers with the appropriate glasses, to tease the 3-D episode that will be shown the next day. Two other ads will be in 3-D: one for the film “Monsters vs. Aliens” and one for SoBe Lifewater....
...NBC would not say how much it spent on Super Bowl ads, but Mr. Miller called it a “significant investment” that involved seven original production shoots....
...Of course, commercials for programs do not guarantee high ratings. The Summer Olympics provided an unmatched promotional platform for NBC’s fall shows, but the network’s ratings declined nonetheless.
With pregame programming that begins at noon on Sunday, NBC Universal, which is owned by General Electric, will also promote a long list of the media company’s properties. The Weather Channel, the company’s most recent cable acquisition, will provide game-day weather forecasts. “Top Chef,” the Bravo series, will hold a tailgate party. MSNBC will be included in an NBC News segment. And USA will have a 60-second commercial during the postgame show. "
The full article at
www.nytimes.com/2009/01/29/business/media/29adco.html?_r=1&ref=business
